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Embedded term life insurance

Term life insurance, under your brand.

Give your customers up to $2 million of cover in a 15-minute, no-exam flow that carries your name.

Some of our partners

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Embedded term life insurance for your customers

What your customers get

Simple

A 15-minute application, no medical exam

A few plain-English questions, finished on their phone. Most applicants get a decision within 24 hours.

Meaningful

Up to $2 million, priced fixed for the term

Cover sized to what they're protecting, a mortgage, a family, a paycheck, at a price that never moves for the term.

Trusted

A-rated carriers and 24/7 human support

Policies issued by A-rated insurers, with instant answers and licensed experts around the clock, under your brand.

How embedded term life works

Three ways in, from light to deep

Whichever model you choose, carriers, licensing, compliance, claims, and 24/7 support are on us.

Offering term life to your customers

Sold individually, worn like your own

Term life is offered per customer: they choose their cover, they pay their premium, you earn on every policy. Your brand fronts the whole journey.

Your customer

  • Chooses cover and term inside your app or site
  • Pays their own premium, like buying direct
  • Gets free wellness perks with the policy
  • Sees your brand from quote to claim

Your business

  • Revenue share on every policy sold
  • No licenses, no compliance burden, no claims desk
  • Partner dashboard for enrollment and performance
  • A reason customers stay: protection they'd have to give up

Industries we work with

Built for the trust you've already earned

Credit unions

Give members protection that matches the trust they place in you, and deepen every relationship.

For credit unions

Mortgage lenders

Offer cover sized to the loan at closing, so the home you financed stays theirs no matter what.

For mortgage lenders

P&C agencies

Round out auto and home books with life and disability. No new licenses or carrier contracts needed.

For P&C agencies

Savings & investment apps

Round out the money journey: customers grow wealth with you, and protect it in the same app.

For savings & investment apps

Banks

Embed protection where your customers already manage their money, and open a new revenue line.

For banks

Embedded term life FAQs

What partners ask about term life

Your brand. Our rails.
Their peace of mind.

See a white-label flow with your logo on it in the first call.