How Revolut Built a Global Financial Empire
Sofia LopezContent Manager
Last updated 30 January 20267 min read
Gone are the days when a slick app and a cool card was all fintechs needed to stand out. Today’s consumers want more.
More value.
More convenience.
And this is something market leader Revolut puts at the core of every product they create—a solution that led to 70+ million users globally and $1.4 billion in revenue in 2024. Fintech giants like Revolut aren’t just facilitating transactions; they’re fundamentally reshaping how we interact with money. And a perfect example of this is their approach to embedded insurance.
Revolut’s approach to embedded insurance goes beyond adding optional checkboxes to the checkout screen. They seamlessly weave protection into the fabric of their core products.
Think of your worst insurance purchase experience. Did it include:
Revolut flipped the script.
They bundled insurance into their paid subscription models. Their Plus, Premium, Metal, and Ultra plans include built-in protections that add immediate value for customers:
This shift isn’t only about convenience. It’s a fundamental change to the customer relationship. Insurance is no longer an afterthought but a seamless benefit deeply embedded into the value proposition of their paid plans.
The real genius of Revolut's strategy is evident in their financial performance. Embedded insurance isn't just a feel-good feature. It actually helps drive results.
In their 2024 financials, Revolut reported staggering growth directly attributable to their subscription model.
These figures show how millions of customers choose to invest in a Revolut subscription precisely because of the enhanced features and, crucially, the integrated protection that comes with it.
Revolut’s wealth of services, high customer engagement and rapid growth has led to a $75 billion valuation, marking it as a global juggernaut in the fintech space.
Where embedded insurance truly shines for Revolut is in fostering long-term customer loyalty.
What both of these examples show is how embedded protection builds loyalty. Of course you’ll want to stay with a brand if you feel that they’ve delivered real value when you’ve needed it most. This strategy has helped Revolut reach staggeringly great organic acquisition numbers. A whopping 65% of Revolut’s new customers join through word of mouth referrals!
In your day-to-day, Revolut might be a convenient way to manage money. But tough days? They’re providing real support that makes them stand out from other fintechs and neobanks. Who wouldn’t want to stay with them as their main bank?
In other words, they’re creating a product that is stickier than spilled orange soda.
If you want to make sure your purchase is covered by Revolut’s insurance, you need to pay for it using your Revolut card. This means you’re far more likely to use your Revolut card for every single transaction—from your online clothes shopping to big-ticket electronics.
Here’s how embedded insurance transforms a casual user into a devoted customer:
Once a customer commits to a paid plan, they become far more deeply entrenched in the Revolut ecosystem.
While insurance is a core element of Revolut’s paid subscription plans, Revolut itself is not an insurance company—nor do they want to be.
So how can insurance be built into their products? Through seamless white-label partnerships.
The benefits:
Slick apps? Anyone can build one.
Cards in cool colors or materials? Fun, but the novelty wears off.
Useless perks? They won’t keep customers around long-term.
The real way to stand out in today’s competitive fintech world is to offer features and services that add true value to customers lives, whether it’s benefits they can use every day or safeguards that kick in when they need them most.
Revolut's journey offers crucial lessons for any business looking to enhance customer value and unlock new revenue streams. The embedded finance market is projected to reach $7.2 trillion by 2030. Businesses that understand how to seamlessly integrate financial services, like insurance, into their existing offerings will be the ones that capture the lion's share.
Revolut isn't just selling a card or an app; they're selling confidence, peace of mind, and a holistic financial lifestyle. And that, unequivocally, is a blueprint for enduring success.
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