What Is White Label Insurance?
A Complete Guide to White Label Insurance for Partners
White label insurance is a business model where an insurance provider creates insurance products and solutions that other companies rebrand and sell directly to their own customers under their own brand name.
In essence, the insurance provider (like Eleos) handles all the backend complexity—underwriting, compliance, claims management—while your company takes the front-end credit, revenue, and customer relationship.
Think of it like this: Just as a grocery store can sell products under its own private label while another company manufactures them, white label insurance allows fintech apps, lending platforms, savings apps, and other brands to offer protection without building an insurance company from scratch.
How White Label Insurance Works
White label insurance operates through a streamlined partnership model:
Step 1: Integration - You select one of three integration options (no-code, low-code, or API) to connect your platform to the insurance provider's infrastructure.
Step 2: Branding - Your company's logo, colors, and messaging appear throughout the entire customer journey. Customers believe they're buying directly from your company.
Step 3: Sales - Your customers purchase insurance through your platform. The insurance provider handles underwriting, approval, and fulfillment behind the scenes.
Step 4: Operations - The white label insurance provider typically manages regulatory compliance, claims processing, and ongoing customer support. You remain responsible for the customer-facing brand.
Step 5: Revenue - Your company earns a commission on every policy sold.
Key Benefits of White Label Insurance
White label insurance offers substantial incentives and competitive advantages:
1. Rapid Time-to-Market
Companies can launch insurance offerings in as little as one week instead of months or years. No need to build your own infrastructure or hire insurance specialists.
2. Minimal Setup Costs
Traditional insurance launches require significant capital investment. With white label solutions, there are little to no upfront development costs, licensing fees, or compliance expenditures. Your white label insurance provider typically covers all infrastructure.
3. Regulatory Compliance Handled
Insurance is heavily regulated. A white label insurance provider can either help you navigate any regulatory requirements or even allow you to operate under their license.
4. Revenue Without Operational Burden
Earn commission on every policy sold without managing claims, underwriting, or customer service headaches. The provider handles everything operational.
5. Enhanced Customer Experience
Offer customers seamless, integrated insurance directly within your existing platform. No need to download new apps or go through a different company—just the smooth experience today's consumers expect.
Real-World White Label Insurance Use Cases
White label insurance works across multiple platforms and business models:
Fintech Lending Platforms
A lending app offers white-labeled disability insurance at checkout. Borrowers purchase coverage while securing their loan, protecting both the borrower and the lender.
Savings & Credit-Building Apps
A savings app embeds white-labeled life insurance to help families build financial resilience. It positions the provider as part of the broader financial wellness ecosystem.
Buy-Now-Pay-Later (BNPL) Services
A payment app offers payment protection insurance. BNPL providers leverage white label insurance to reduce churn and build customer loyalty.
Employer Platforms
HR software includes white-labeled disability and life insurance as employee benefits, differentiating the platform.
Subscription Services
Premium subscriptions bundle device protection, travel insurance, and accidental damage coverage as member perks. Subscribers receive automatic coverage without separate enrollment, improving retention and perceived value.
The Eleos Advantage: Why Partner With Us
Eleos is the first fully digital white-labeled provider of life and disability insurance in the US, helping brands launch embedded protection policies in less than a week.
Our core differentiators:
✓ One-Click Launch - Industry-leading integration speed with dedicated customer success support.
✓ No-Cost Integration - Zero setup fees, zero licensing costs, zero infrastructure investment.
✓ Generous Commission Structure - Competitive commission rates with flexible terms based on your market and partnership model.
✓ Free Wellness Perks Included - Your customers enjoy unlimited remote primary care access, mental health support, and physiotherapy—at no extra cost to you, differentiating your offering.
By partnering with Eleos, your company gains industry-leading advantages that other white label insurance providers can't guarantee—giving you the extra edge to outpace your competitors.
Why Now? The Market Demand for Insurance
The timing is perfect for white label insurance partnerships:
→ At least 51 million working adults in the United States lack disability insurance beyond basic Social Security coverage, leaving them financially vulnerable if they are unable to work.
→ 26% of working Americans don't know how they would cover living expenses if they couldn't work for up to three years, with 1 in 4 of today's 20-year-olds expected to become disabled before retirement.
→ Individual disability insurance sales grew 6% annually from 2018-2024, reaching $5.4 billion in total premiums, with the market projected to continue steady growth.
→ 42% of American adults say they need life insurance or more of it.
→ 66.5% of bankruptcies in the US cite illness, disability, or medical bills as contributors, demonstrating the critical financial protection gap
Your customers need financial protection.
White label insurance lets you provide it without the operational complexity.
Next Steps: Getting Started
White label insurance transforms your customer experience, creates new revenue streams, and builds customer loyalty—all without adding operational complexity.
Interested in adding white label insurance to your platform?
Contact us to discuss your partnership options. We'll outline integration timelines, commission structures, and custom solutions tailored to your platform.
Ready to launch?
Let's build financial resilience together.
Your customers deserve protection. You deserve simplicity.
Frequently Asked Questions
Affiliate programs pay you per referral to an external website. White label insurance keeps your customers on your platform under your brand. The experience is seamless, your customer never leaves your ecosystem, and you maintain the full relationship.
With Eleos, there are zero upfront costs. No licensing fees, no development costs, no compliance expenses. You earn commission only when customers purchase policies. That's it!
Providing white label insurance is usually much faster than launching your own insurance product. With Eleos, partners launch in as little as one week. Our customer success team handles integration, testing, and go-live support.
The insurance provider handles the entire claims process. Your customer submits claims through our platform and we take it from there, including verifying the claim and delivering the payout.
White label insurance works for any platform that has financial customers: fintech apps, lending platforms, savings apps, BNPL services, HR software, or membership platforms. If your customers have income or financial dependents, they benefit from insurance.
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